Please note:  These minutes are yet to be confirmed as a true record of proceedings

CITY OF BUSSELTON

MINUTES OF THE Council MEETING HELD ON 8 June 2022

TABLE OF CONTENTS

ITEM NO.                                        SUBJECT                                                                                                                              PAGE NO.

1....... Declaration of Opening / aCKNOWLEDGEMENT OF COUNTRY / ACKNOWLEDGEMENT OF Visitors / DISCLAIMER / NOTICE OF RECORDING OF PROCEEDINGS. 3

2....... Attendance. 3

3....... Prayer. 4

4....... Application for Leave of Absence. 4

5....... Disclosure Of Interests. 4

6....... Announcements Without Discussion.. 4

7....... Question Time For Public. 5

8....... Confirmation and Receipt Of Minutes. 6

Previous Council Meetings. 6

8.1          Minutes of the Council Meeting held 25 May 2022. 6

Committee Meetings. 6

8.2          Minutes of the Behaviour Complaints Committee Meeting held 25 May 2022. 6

8.3          Minutes of the Policy and Legislation Committee Meeting held 25 May 2022. 6

9....... RECEIVING OF Petitions, Presentations AND DEPUTATIONS. 6

10..... QUESTIONS BY MEMBERS OF WHICH DUE NOTICE HAS BEEN GIVEN (WITHOUT DISCUSSION). 6

11..... Items brought forward.. 7

ADOPTION BY EXCEPTION RESOLUTION.. 7

12.1        Policy and Legislation Committee - 25/5/2022 - HOLIDAY HOMES AMENDMENT LOCAL LAW... 8

15.2        RESERVE 46187 LOT 448 MARINE TERRACE; OLD TENNIS CLUB BUILDING PREFERRED PROPONENT. 32

17.1        COUNCILLORS INFORMATION BULLETIN.. 36

ITEMS TO BE DEALT WITH BY SEPARATE RESOLUTION (WITHOUT DEBATE). 43

15.3        MARKETING & EVENTS REFERENCE GROUP OUTCOMES. 43

ITEMS FOR DEBATE. 59

15.1        CITY OF BUSSELTON ECONOMIC DEVELOPMENT STRATEGY 2022-2027. 59

13..... PLANNING AND DEVELOPMEnT SERVICES REPORT. 88

14..... ENGINEERING AND WORK SERVICES REPORT. 89

16..... FINANCE AND CORPORATE Services Report. 90

18..... Motions of which Previous Notice has been Given.. 91

19..... urgent business. 91

20..... Confidential Reports. 91

21..... Closure. 92

 


Council                                                                                      3                                                                           8 June 2022

MINUTES

 

MINUTES OF A Meeting of the Busselton City Council HELD IN Council Chambers, Administration Building, Southern Drive, Busselton, ON 8 June 2022 AT 5.30pm.

 

1.               Declaration of Opening / aCKNOWLEDGEMENT OF COUNTRY / ACKNOWLEDGEMENT OF Visitors / DISCLAIMER / NOTICE OF RECORDING OF PROCEEDINGS

 

The Presiding Member opened the meeting at 5.30pm.

The Presiding Member noted this meeting is held on the lands of the Wadandi people and acknowledged them as Traditional Owners, paying respect to their Elders, past and present, and Aboriginal Elders of other communities who may be present.

 

2.               Attendance

Presiding Member:

Members:

 

Cr Grant Henley     Mayor

Cr Paul Carter          Deputy Mayor

Cr Ross Paine

Cr Kate Cox

Cr Anne Ryan

Cr Phill Cronin

Cr Jodie Richards

Cr Mikayla Love

 

Officers:

 

Mr Tony Nottle, Acting Chief Executive Officer

Mr Oliver Darby, Director, Engineering and Works Services

Mr Paul Needham, Director, Planning and Development Services

Ms Jennifer May, Manager Economic and Business Development Services

Mrs Emma Heys, Governance Coordinator

Ms Jo Barrett-Lennard, Governance Officer

 

Apologies:

 

Cr Sue Riccelli

 

 

Approved Leave of Absence:

 

Nil

 

 

Media:

 

Nil

 

 

Public:

 

5

 

3.               Prayer

The prayer was delivered by Reverend Rose Guok from St Mary’s Anglican Church.

 

4.               Application for Leave of Absence 

COUNCIL DECISION

C2206/113              Moved Councillor P Carter, seconded Councillor J Richards

That Cr Kate Cox and Cr Phill Cronin be granted a leave of absence for the Ordinary Council Meeting to be held on 22 June 2022

CARRIED 8/0

 

 

5.               Disclosure Of Interests

The Mayor noted that a declaration of impartiality interest had been received from Cr Mikayla Love in relation to Agenda Item 15.3 ‘Marketing and Events Reference Group Outcomes’

 

The Mayor advised that, in accordance with regulation 22(2)(b) of the Local Government (Model Code of Conduct) Regulations 2021, this declaration would be read out immediately before Item 15.3 was discussed.

 

6.               Announcements Without Discussion

Announcements by the Presiding Member

 

Nil

 


7.               Question Time For Public

Responses to Previous Questions taken on Notice

Nil

Question Time for Public

 

7.1             Mr Keith Sims

Question

Can you please advise how much the State Government’s subsidy of the Jetstar flights is, and is it included in the City’s Long term Financial Plan?

 

Response

(Mayor Grant Henley)

I can't tell you what the subsidy agreement is, which is made up of several different components.  There is an incentivization payment as part of that, and another part is underwriting. There is also a marketing component and some of that is funded by the State Government and some from reserves held by the City. But it is a commercial agreement with Jetstar, and I'm not at liberty to disclose those details.

 

Question

So there are two subsidies, one from the Government and one from the City?

 

Response

(Mayor Grant Henley)

There's one subsidy, but there are co- payments from the City and State.

 

7.2             Ms Jill Walsh

Question

Can the Council please confirm the intent of the change to the Recording and Livestreaming of Meetings Policy, and if, with the addition of a copyright disclaimer on recordings, by sharing the recordings, either in whole or in part, this would constitute a breach of the Policy or copyright?

 

Response

(Tony Nottle, Acting Chief Executive Officer)

The intent wasn’t to stop people from being able to share the recording, but to prevent malicious use or reproduction or editing of what was actually said or done on the public record. We want to ensure the integrity of the meeting is being protected.

 

Question
Has anything like malicious editing already happened or is it a ‘just in case’ situation?

 

Response

(Tony Nottle, Acting Chief Executive Officer)

This is a ‘just in case’ situation, this in not something we have experienced, and we want to prevent this behaviour. We will seek advice on copyright and get back to you.

 


8.               Confirmation and Receipt Of Minutes

Previous Council Meetings

8.1             Minutes of the Council Meeting held 25 May 2022

COUNCIL DECISION

C2206/114              Moved Councillor P Cronin, seconded Councillor M Love

That the Minutes of the Council Meeting held 25 May 2022 be confirmed as a true and correct record.

CARRIED 8/0

 

Committee Meetings

8.2             Minutes of the Behaviour Complaints Committee Meeting held 25 May 2022

COUNCIL DECISION

C2206/115              Moved Councillor P Carter, seconded Councillor J Richards

That the Unconfirmed Minutes of the Behaviour Complaints Committee Meeting held 25 May 2022 be noted as received.

CARRIED 8/0

 

8.3             Minutes of the Policy and Legislation Committee Meeting held 25 May 2022

COUNCIL DECISION

C2206/116              Moved Councillor K Cox, seconded Councillor P Cronin

That the Unconfirmed Minutes of the Policy and Legislation Committee Meeting held 25 May 2022 be noted as recieved.

CARRIED 8/0

 

9.               RECEIVING OF Petitions, Presentations AND DEPUTATIONS

Petitions

 

Nil

Presentations

 

Nil

Deputations

 

Nil

10.             QUESTIONS BY MEMBERS OF WHICH DUE NOTICE HAS BEEN GIVEN (WITHOUT DISCUSSION)

                   Nil

 

11.             Items brought forward

ADOPTION BY EXCEPTION RESOLUTION

At this juncture the Mayor advised the meeting that, with the exception of the items identified to be withdrawn for discussion, the remaining reports, including the Committee and Officer Recommendations, will be adopted en bloc, i.e. all together.

 

COUNCIL DECISION

C2206/117              Moved Councillor P Cronin, seconded Councillor J Richards

That the Committee Recommendation for Item 12.1 and the Officer Recommendations for Items 15.2 and 17.1 be carried en bloc:

12.1       Policy and Legislation Committee – 25/05/2022 – HOLIDAY HOME AMENDMENT                 LOCAL LAW

15.2        RESERVE 46187 LOT 448 MARINE TERRACE; OLD TENNIS COURT BUILDING                 PREFFERED PROPONENT

17.1        COUNCILLORS INFORMATION BULLETIN

CARRIED 8/0

en bloc

 


Council                                                                                      13                                                                        8 June 2022

12.             Reports of Committee

12.1           Policy and Legislation Committee - 25/5/2022 - HOLIDAY HOMES AMENDMENT LOCAL LAW 

STRATEGIC THEME

LEADERSHIP - A Council that connects with the community and is accountable in its decision making.

STRATEGIC PRIORITY

4.2 Deliver governance systems that facilitate open, ethical and transparent decision making.

SUBJECT INDEX

Local Laws

BUSINESS UNIT

Corporate Services

REPORTING OFFICER

Legal Officer - Briony McGinty

AUTHORISING OFFICER

Director Finance and Corporate Services - Tony Nottle

NATURE OF DECISION

Legislative: adoption of “legislative documents” such as local laws, local planning schemes and local planning policies

VOTING REQUIREMENT

Simple Majority

ATTACHMENTS

Attachment a   Current Consolidated Holiday Homes Local Law 2012

Attachment b    Holiday Homes Amendment Local Law 2022

 

This item was considered by the Policy and Legislation Committee at its meeting on 25/5/2022, the recommendations from which have been considered by Council.

 

The Committee Recommendation was moved and carried.

 

COUNCIL DECISION

C2206/118              Moved Councillor P Cronin, seconded Councillor J Richards

That the Council:

1.         Commences the law-making process for the City of Busselton Holiday Homes Amendment Local Law 2022; the purpose and effect of the local law being as follows:

Purpose: To regulate the registration and management of holiday homes within the district.

Effect: To control the use of holiday homes by reducing the time within which a manager must respond to issues.

2.         Authorises the CEO to carry out the law-making procedure under section 3.12(3) of the Local Government Act 1995, by:

(a)       Giving local public notice of the Amendment Local Law; and

(b)      Giving a copy of the Amendment Local Law and public notice to the Minister for Local Government.

3.         Notes that the CEO, after the close of the public consultation period, will submit a report to the Council on any submissions received on the proposed local law to enable the Council to consider the submissions made and to determine whether to make the local law in accordance with section 3.12(4) of the Act.

CARRIED 8/0

en bloc


OFFICER RECOMMENDATION

That the Council:

1.         Commences the law-making process for the City of Busselton Holiday Homes Amendment Local Law 2022; the purpose and effect of the local law being as follows:

Purpose: To regulate the registration and management of holiday homes within the district.

Effect: To control the use of holiday homes by reducing the time within which a manager must respond to issues.

2.         Authorises the CEO to carry out the law-making procedure under section 3.12(3) of the Local Government Act 1995, by:

(a)       Giving local public notice of the Amendment Local Law; and

(b)      Giving a copy of the Amendment Local Law and public notice to the Minister for Local Government.

3.         Notes that the CEO, after the close of the public consultation period, will submit a report to the Council on any submissions received on the proposed local law to enable the Council to consider the submissions made and to determine whether to make the local law in accordance with section 3.12(4) of the Act.

 

EXECUTIVE SUMMARY

In 2012, three interrelated key instruments were introduced by Council to regulate holiday homes – these included provisions in the local planning scheme, a local planning policy, and a local law. The local law has remained unchanged since 2012.

 

Throughout 2021/22 a full review of the regulatory framework covering holiday homes was conducted, resulting in several opportunities for change. On 23 March 2022, Council resolved to adopt a staged approach for proposed changes to the regulation of holiday homes. With regard to the City of Busselton Holiday Homes Local Law 2012 (Local Law), Council resolved that amendments should be presented to Council for consideration as part of Stage 2.

 

In accordance with that resolution, an amendment to the Local Law has been prepared (Amendment Local Law) for consideration by the Council. It is recommended that the Council initiates the law-making process and authorises the CEO to give local public notice of the Amendment Local Law.

BACKGROUND

The Local Law was first gazetted in April 2012 and further amended in November 2012 (to address issues raised by the JSC during its scrutiny of the Local Law, relating to clauses which attempted to regulate the use of waste receptacles). It was introduced as part of a suite of changes to the holiday home regulatory framework which also included a local planning policy and local planning scheme amendments. The Local Law created an annual registration system for those properties which had received development approval. This report only relates to the Local Law.

 

The Local Law, when introduced, was the second of its type in Western Australia, and largely followed a local law introduced by the City of Fremantle. The only other WA local government known to officers to have a local law dealing with holiday homes is the City of Wanneroo who introduced a local law in 2017. 


As development approvals are generally granted in perpetuity, the annual registration system was seen as a way of generating ongoing management responsibility for owners, and allows the City to modify conditions of registration through an annual renewal process (although generally speaking, the conditions must be consistent with the relevant development approval).

 

The Local Law creates an ability to cancel registrations in the event of serious non-compliance. The registration process also provides the City with an ability to monitor how many properties are actively being operated as holiday homes.

 

Over time issues relating to holiday homes have arisen that may not be sufficiently addressed through the current framework. At its meeting of 9 June 2021 Council resolved to conduct a review, by proposing a number of potential changes, and to consult with the community about these changes. Consultation was carried out for a period of seven weeks between 13 August and 4 October 2021, comprising a number of community information sessions, static displays, an extensive online document library, and an online survey. 553 survey responses and a further 18 written submissions were received and each proposed change gained support from the majority of respondents.

 

The changes relevant to the Local Law (which have not already been addressed as part of Stage 1 through the updating of Conditions of Registration and introduction of a Code of Conduct) are:

(a)       Expectations around managers’ response times.

(b)       Requirements for the management of unattended dogs.

 

These changes are discussed further below under Officer Comment.

OFFICER COMMENT

Reducing Manager Response Time from 24 hours to 12 hours

The requirement for managers to respond to contact relating to a holiday home is provided through clause 3.4 of the Local Law which states:

 

“3.4 Contacting the manager

                …

(2)       The manager must respond within a reasonable time but in any event within 24 hours to any contact relating to the holiday home; …”

 

Clauses 2.3(i)(ii), 2.3(j)(ii) and 2.6(k)(ii) also supplement this requirement.

 

A revised response time of 12 hours was proposed during the consultation period because a dilemma arises around a response time that may be considered reasonable. ‘Reasonable’ may be almost immediate for a management agency with multiple staff, but this might not be the case if a sole person is appointed as manager.

 

The question of reasonableness also applies to the potential to criminalise behaviour (the time to respond to a complaint), which may be disproportionate to the purpose sought to be achieved. For example, it may not be reasonable to criminalise a slow response to a complaint about an excessive number of vehicles parked at a property. It may be considered reasonable to expect a quick response regarding an excessive number of noisy and disruptive holiday home occupants and guests during the night.

 

In instances where the 12 hour response time was not supported by respondents during the consultation period, generally it was because they preferred to see a shorter response time such as one or two hours. The nature of complaints from neighbours, alongside the feedback received during the regulatory review, indicate that neighbours want faster resolution of matters seriously impacting on their amenity and enjoyment of their property.

When the local law was first introduced, a 24 hour response time was considered reasonable and appropriate. Since then, there has been a rapid increase in the use of instantaneous communication such as smart phones and apps, allowing easier communication between parties. Requiring quicker response times to issues such as overflowing bins, barking dogs, and late night parties is seen as a proportionate response to the benefit of obtaining a holiday home approval.  

 

Given the question of ‘reasonableness’, and the overwhelming support for a 12 hour response time, the proposed Amendment Local Law operates to revise the response time from 24 hours to 12 hours.

 

Prohibiting unattended dogs at holiday homes

Holiday homes are often regarded as a ‘home away from home’ and provide a flexible opportunity for occupants to travel with pets. However, dogs in particular can become distressed when left unattended, causing disturbance to neighbours. The Dog Act 1976, however, does not provide a workable means to address the matter.

 

Currently, registration can be cancelled if there is evidence of excessive noise or other nuisances. The conditions of registration specify that nuisance can include barking dogs. Consideration was given to whether to introduce a separate clause clearly requiring that dogs must not be left unattended. However, given there is already a broad power to impose conditions under clause 2.4(4), it was considered that this was not necessary and could also potentially be addressed through policy provisions (yet to be developed), having regard to the other broad power contained in clause 2.7.

 

Updated Infringements Penalties

Penalties for breaches of the Local Law are currently set at between $150 and $400. The Act allows for maximum infringements of up to $500. Given the current penalties were set some 10 years ago, it is recommended that appropriate increases are made. If the City was to raise penalties in line with Perth CPI from when the local law was first introduced (and penalties last amended), this would represent an approximate $50 increase in penalties.

 

Statutory Environment

Local Government Act 1995

Section 3.16 of the Act requires that within a period of 8 years from the day when a local law commenced or a report of a review of the local law was accepted, a local government is to carry out a review of the local law to determine whether or not it considers that it should be repealed or amended. The City developed and maintains a local law review program to ensure compliance with the requirements of Section 3.16.

 

Section 3.5 of the Act provides Council with the head of power for making local laws, which stipulates:

A local government may make Local Laws under this Act prescribing all matters that are required or permitted to be prescribed by a local law, or are necessary or convenient to be so prescribed, for it to perform any of its functions under this Act.

 

The procedure for making local laws is set out in sections 3.12 to 3.17 of the Act and regulation 3 of the Local Government (Functions and General) Regulations 1996 (WA). The person presiding at a Council meeting is to give notice of the purpose and effect of a proposed local law by ensuring that:

·        the purpose and effect of the proposed local law is included in the agenda for that meeting; and

·        the minutes of that Council meeting include the purpose and effect of the proposed local law.

 

 

The purpose and effect of the Amendment Local Law is as follows:

 

Purpose: To regulate the registration and management of holiday homes within the district.

 

Effect: To control the use of holiday homes by reducing the time within which a manager must respond to issues.

 

Local public notice is to be given by advertising the Amendment Local Law in accordance with the requirements of sections 3.12(3) of the Act. The submission period must run for a minimum period of six weeks after which Council, having considered any submissions received, may resolve to make the local law as proposed or make a local law that is not significantly different from what was proposed.

 

Parliamentary Scrutiny

Section 42 of the Interpretation Act 1984 allows the WA State Parliament to disallow a local law, which is a mechanism to guard against the making of subsidiary legislation that is not authorised or contemplated by the empowering enactment, has an adverse effect on existing rights or ousts or modifies the rules of fairness.

 

Parliament has appointed the Joint Standing Committee on Delegated Legislation (JSC) which is a committee of State politicians from both houses of the Western Australian Parliament, to undertake an overseeing role on its behalf, which includes the power to scrutinise and recommend the disallowance of local laws to the Parliament.

 

After gazettal, a copy of the Amendment Local Law will be sent to the JSC who will examine the local law and determine whether or not it complies with abovementioned criteria.

 

Relevant Plans and Policies

There is currently no policy guiding the application of the Local Law. However, a policy is currently being drafted and will be presented to Council when the results of the statutory consultation period for the Amendment Local Law are returned to Council.

 

Financial Implications

Costs associated with the advertising and gazettal of the Amendment Local Law will come from the legal budget. These costs are unlikely to exceed $2,000 and there are sufficient funds in the legal budget for this purpose.

 

In terms of the increase in modified penalties, the City is unlikely to see any significant increase in income, given the City’s approach to its regulatory functions. Proposed increases are minor and based on a review of the City’s existing amounts and a comparison of other local governments.

 

Making and implementing the Amendment Local Law should not have any other financial implications for the City.

 

Stakeholder Consultation

Should Council resolve to commence the process of making the Amendment Local Law, public submissions will be invited as part of the statutory consultation process prescribed under section 3.12(3) of the Act.

 

The submission period must run for a minimum period of 6 weeks after which the Council, having considered any submissions received, may resolve to adopt the proposed local law or a law which is not significantly different.

 

Risk Assessment

An assessment of the potential implications of implementing the officer recommendation has been undertaken using the City’s risk management framework, with risks assessed taking into account any controls already in place. No risks of a medium or greater level have been identified.

 

Options

As an alternative to the proposed recommendation the Council could choose to vary the provisions of the Local Law in any number of ways. However, for the reasons outlined in this report, the Amendment Local Law is the form of local law recommended at this stage.

 

There will be further opportunity for considering and making changes to the Amendment Local Law following the public consultation process outlined above, provided the changes are not significantly different from what is currently proposed. If any changes are of a significant nature the Amendment Local Law would need to be re-advertised.

CONCLUSION

Since its gazettal the registration system created under the Local Law has provided another layer of oversight to the holiday home system. However, the issue of manager response times has been recognised, during the regulatory review, as in need of reconsideration. It is recommended that the Council initiate the law-making process and authorise the CEO to commence advertising the Amendment Local Law.

TIMELINE FOR IMPLEMENTATION OF OFFICER RECOMMENDATION

Within two weeks of the Council decision to commence the law-making process, the Amendment Local Law will be advertised for public comment.

 

The statutory consultation period is a minimum of six weeks and following the close of the advertising period a report will be submitted to the Council for further consideration which, depending on the number and nature of submissions received, could be within four months.

 


Council

21

8 June 2022

12.1

Attachment a

Current Consolidated Holiday Homes Local Law 2012

 


















Council

31

8 June 2022

12.1

Attachment b

Holiday Homes Amendment Local Law 2022

 

 


Council                                                                                      35                                                                        8 June 2022

15.2           RESERVE 46187 LOT 448 MARINE TERRACE; OLD TENNIS CLUB BUILDING PREFERRED PROPONENT

STRATEGIC THEME

OPPORTUNITY - A vibrant City with diverse opportunities and a prosperous economy

STRATEGIC PRIORITY

3.2 Facilitate an innovative and diversified economy that supports local enterprise, business, investment and employment growth.

SUBJECT INDEX

Economic and Business Development

BUSINESS UNIT

Commercial Services

REPORTING OFFICER

Manager Economic and Business Development Services - Jennifer May

AUTHORISING OFFICER

Director, Community and Commercial Services - Naomi Searle

NATURE OF DECISION

Executive: Substantial direction setting, including adopting budgets, strategies, plans and policies (excluding local planning policies); funding, donations and sponsorships; reviewing committee recommendations

VOTING REQUIREMENT

Simple Majority

ATTACHMENTS

Nil

 

The Officer Recommendation was moved and carried.

 

COUNCIL DECISION

C2206/119              Moved Councillor P Cronin, seconded Councillor J Richards

That the Council extends the ‘preferred proponent’ status for Geographe Bay Brewing Co. for a further period of 9 months, as potential future lessee of Reserve 46187 – Lot 448 Marine Terrace, Busselton.

CARRIED 8/0

en bloc

 

officer recommendation

That the Council extends the ‘preferred proponent’ status for Geographe Bay Brewing Co. for a further period of 9 months, as potential future lessee of Reserve 46187 – Lot 448 Marine Terrace, Busselton.

EXECUTIVE SUMMARY

In December 2021 Council endorsed Geographe Bay Brewing Co as the preferred proponent for a period of six months as the future lessee of Reserve 46187 – Lot 448 Marine Terrace Busselton. This report seeks Council endorsement to extend the ‘preferred proponent’ status for a further nine months to finalise land matters and a head lease with Department of Planning, Lands and Heritage (DPLH), and sublease arrangements with Geographe Bay Brewing Co.     

BACKGROUND

The former Busselton Tennis Club building was constructed in 1999 and remained as the Busselton Tennis Club clubrooms until 2019 when the Tennis Club relocated to its new premises at Barnard Park East. 

 

The land on which the former Tennis Club building is located is Crown land Reserve 46187 - Lot 488 Marine Terrace (the Premises). Up until recently, the Reserve purpose was designated as “Tennis Club”.  The Premises are in an ideal location between the Busselton Foreshore and the CBD, with the building the closest to the Cultural Precinct at the northern end of Queen Street.

Following the vacation of the Tennis Club, the Premises were being leased by the Bunbury Regional College (BRC) for educational purposes.  Their lease expired on 31 December 2021.

 

Officers advertised an expression of interest (EOI) for business owners to establish and operate a commercial offering within the Premises in October 2021. The EOI called for proposals consistent with the permissible building uses subject to agreeing a change of Reserve purpose with the DPLH.

 

The EOI called for proposals that would achieve the following City objectives:

·        Provide a diverse, attractive range of community and commercial offerings for residents and tourists to the City of Busselton;

·        Activate the Busselton Foreshore and CBD through a range of trading hours;

·        Attract a suitably qualified tenant that could show previous relevant business experience;

·        Achieve community valued outcomes for use of City of Busselton owned/managed assets; and

·        Supports local enterprise, business investment and employment growth.

 

Two EOI submissions were received by the closing date and Council, at its meeting on 8 December 2021 (C2112/119) endorsed Geographe Bay Brewing Co as the ‘preferred proponent’ for a six month period including:

·        Authorising the CEO to continue negotiations with the Department of Planning, Lands and Heritage to change the purpose of Lot 448 on Reserve 46187 and agree the terms of a head lease with the State Government; and

·        Subject to the outcome of recommendation above, authorising the CEO to enter into negotiations for the terms and conditions of a sublease with Geographe Bay Brewing Co, including ground rent, lease term, asset management, potential landscaping proposals and any legal considerations to operate a commercial venture and return to Council with recommendations in relation to the terms.

OFFICER COMMENT

Since Council endorsed Geographe Bay Brewing Co as the preferred proponent, officers have drafted a lease term sheet which is with the proponent for review and comment. Officers have also drafted the head lease and sublease for negotiation with DPLH. A market valuation for the site has been obtained and the preparation of a business case to be submitted to DPLH to allow for commercial use of the building has commenced.

 

Information on services and utilities have been provided to the proponent, who is undertaking investigations into utility upgrades needed for their business proposal and estimated refurbishment costs to be considered as part of the negotiations.

 

However, with competing priorities and the impacts of COVID-19 for both the City and Geographe Bay Brewing Co, officers have not been able to finalise negotiations with DPLH or the proponent to the point of executing the head lease and sublease. As such Officers are requesting an extension of time of nine months to complete this process.

 

Statutory Environment

Land Administration Act 1997 (“LAA”)

The Premises are located on Class C Crown Reserve 46187 – Lot 488 Marine Terrace (Volume LR3111 Folio 999). The current Reserve purpose is “Recreation and Community”, prior to which it was “Tennis Club”.  The City has management of the Reserve with power to lease for any period not exceeding 21 years and subject to the prior approval of the Minister for Lands.

Following the departure of the Tennis Club from the Premises in 2019, officers have been in discussion with the DPLH concerning its future purpose.  It was always anticipated that this building would be commercially developed to enhance the vibrancy of the Foreshore while generating additional revenue to fund the Busselton Jetty maintenance and replacement requirements.  The City have for some time lobbied State Government for a change to the Reserve purpose that would facilitate greater activation of the area, and increase connectivity between the CBD and the Busselton Foreshore.

 

The current reserve purpose under the Busselton Foreshore Structure Plan remains at “Community and Recreation” with power to lease for up to 21 years subject to approval of the Minister for Lands.  Preliminary discussions with DPLH have indicated that if the City wish to enter into a commercial arrangement at the Premises, this must be on the basis of a head lease between the State and the City with power to sublease to a commercial operator. The head lease would require the City to pay between 20%-50% of the market rent for the Premises on a commercial footing and to pay the revenue generated from any sublease into the Busselton Jetty Maintenance Reserve. 

 

The percentage of market rent payable under the head lease will be determined by the community benefit of the proposed future use by a commercial operator.  DPLH requested that the City submit a business case for their determination.  In summary, the City’s business case will propose payment of a nominal rent to the State under the head lease (whilst the State have indicated that a commercial use would attract a higher rent, officers have nevertheless requested that the proposal be considered on the same basis as the other commercial offerings on the Busselton Foreshore).

 

Sublease rental income will be paid into the Busselton Jetty Maintenance Reserve. It is proposed that a rent free period is allowed while the building undergoes any refurbishment, with rent payable on commencement of opening; and a lease term is offered of 20 years plus 10 years.  

 

Local Government Act 1995 (“LGA”)

The grant of a sublease to a commercial operator constitutes a disposal requiring advertising in accordance with section 3.58 of the LGA.  Once the terms of the sublease have been negotiated, local public notice of the sublessee, consideration and lease term will be given inviting submissions to be made within a certain period.  Council are required to consider any submissions received within that time frame.  

 

Relevant Plans and Policies

The officer recommendation aligns to the following adopted plan/s or policy/ies:

·        Busselton Foreshore Master Plan and Structure Pan

·        City of Busselton Economic Development Strategy (2016-26)

 

Financial Implications

There are no direct financial implications associated with the officer recommendation at this time. However, should approvals be granted from DPLH for the City to enter into a head lease with the State Government and sublease with the proponent, there will be future financial implications. The head lease will incur a rental payment to the State and all sublease revenue from the proponent is to be transferred into the Busselton Jetty Maintenance Reserve.

 

Stakeholder Consultation

Consultation with DPLH in relation to the change of Reserve purpose to allow for commercial use and the grant of a head lease and sublease are ongoing as outlined in this report.  No further stakeholder consultation other than with Geographe Bay Brewing Co was required or undertaken in relation to the officer recommendation.

 

Risk Assessment

An assessment of the potential implications of implementing the officer recommendation has been undertaken using the City’s risk management framework, with risks assessed taking into account any controls already in place. No risks of a medium or greater level have been identified.

 

Options

As an alternative to the proposed recommendation the Council could:

·        Choose an alternative time frame to extend the ‘preferred proponent’ status for Geographe Bay Brewing Co.

·        Choose not to endorse the officer recommendation and request officers to advertise for further expressions of interest.

CONCLUSION

The City called for Expressions of Interest (EOI) for proposals from commercial, business operators to lease the Old Tennis Club building located at Lot 488 Marine Terrace Busselton in October 2021. Following the advertising of the EOI, Council endorsed (C2112/119) Geographe Bay Brewing Co be nominated as the ‘preferred proponent’ for a period of six months to progress negotiations, authorise the CEO to continue negotiations with DPLH to change the purpose of the reserve and agree the terms of a head lease with the State Government and progress negotiations with the proponent for terms of a sublease.

 

Six months have now passed and negotiations are still ongoing with both Geographe Bay Brewing Co and DPLH. As such Officers are requesting that the ‘preferred proponent’ for Geographe Bay Brewing Co be extended for a further nine months to allow negotiations to be finalised and a report presented to Council for final endorsement.

TIMELINE FOR IMPLEMENTATION

Following Council’s endorsement to extend the ‘preferred proponent’ status for a further nine months, Officers will advise the Geographe Bay Brewing Co and progress negotiations for the terms and conditions for a lease of the Old Tennis Club building. Officers will also progress negotiations with DPLH on land mattes and the headlease agreement with the State Government.

  


Council                                                                                      37                                                                        8 June 2022

17.1           COUNCILLORS INFORMATION BULLETIN

STRATEGIC THEME

LEADERSHIP - A Council that connects with the community and is accountable in its decision making.

STRATEGIC PRIORITY

4.2 Deliver governance systems that facilitate open, ethical and transparent decision making.

SUBJECT INDEX

Councillors' Information Bulletin

BUSINESS UNIT

Executive Services

REPORTING OFFICER

Reporting Officers - Various

AUTHORISING OFFICER

Chief Executive Officer - Mike Archer

NATURE OF DECISION

Noting: The item is simply for information purposes and noting

VOTING REQUIREMENT

Simple Majority

ATTACHMENTS

Attachment a   Current State Administrative Tribunal Reviews

Attachment b    Letter from Director General  

 

The Officer Recommendation was moved and carried.

 

COUNCIL DECISION

C2206/120              Moved Councillor P Cronin, seconded Councillor J Richards

That the items from the Councillors’ Information Bulletin be noted:

17.1.1       State Administrative Tribunals

17.1.2       Letter from Director General RE: Order of Australia Awards

CARRIED 8/0

en bloc

 

OFFICER RECOMMENDATION

That the items from the Councillors’ Information Bulletin be noted:

17.1.1       State Administrative Tribunals

17.1.2       Letter from Director General RE: Order of Australia Awards

 

EXECUTIVE SUMMARY

This report provides an overview of a range of information that is considered appropriate to be formally presented to the Council for its receipt and noting. The information is provided in order to ensure that each Councillor, and the Council, is being kept fully informed, while also acknowledging that these are matters that will also be of interest to the community.

 

Any matter that is raised in this report as a result of incoming correspondence is to be dealt with as normal business correspondence, but is presented in this bulletin for the information of the Council and the community.

INFORMATION BULLETIN

17.1.1       State Administrative Tribunals

The current State Administrative Tribunal Reviews is at Attachment A.

 


17.1.2       Letter from Director General RE: Order of Australia Awards

This letter notifies the City that the WA Government is encouraging more nominations for the Order of Australia Awards, particularly of women, Aboriginal people, those from culturally diverse backgrounds and the quiet achievers in the community.

 

See Attachment B.


Council

40

8 June 2022

17.1

Attachment a

Current State Administrative Tribunal Reviews

 




Council

42

8 June 2022

17.1

Attachment b

Letter from Director General

 


 

 


Council                                                                                      58                                                                        8 June 2022

ITEMS TO BE DEALT WITH BY SEPARATE RESOLUTION (WITHOUT DEBATE)

15.3           MARKETING & EVENTS REFERENCE GROUP OUTCOMES

STRATEGIC THEME

OPPORTUNITY - A vibrant City with diverse opportunities and a prosperous economy

STRATEGIC PRIORITY

3.3 Continue to promote the District as the destination of choice for events and unique tourism experiences.

SUBJECT INDEX

MERG Outcomes

BUSINESS UNIT

Commercial Services

REPORTING OFFICER

Events Coordinator - Peta Pulford

AUTHORISING OFFICER

Director, Community and Commercial Services - Naomi Searle

NATURE OF DECISION

Executive: Substantial direction setting, including adopting budgets, strategies, plans and policies (excluding local planning policies); funding, donations and sponsorships; reviewing committee recommendations

VOTING REQUIREMENT

Absolute Majority

ATTACHMENTS

Nil

 

DISCLOSURE OF INTEREST

Date

8 June 2022

Meeting

Ordinary Council

Name/ Position

Cr Mikayla Love, Councillor

Item No./ Subject

Item 15.3 ‘MARKETING AND EVENTS REFERENCE GROUP OUTCOMES’

Type of Interest

Impartiality Interest

Nature of Interest

I will be volunteering at an event that is receiving funding and also being coordinated by my most recent employer.

 

The Officer Recommendation was moved and carried.

 

COUNCIL DECISION

C2206/121              Moved Councillor P Carter, seconded Councillor J Richards

That Council:

1.    Endorses funding allocations towards the following events, to be funded from the draft 2022/23 Events Budget:

Event Name

Officer Recommendation

National Veteran Vehicle Rally

$2,500

Perinatal and Infant Mental Health Symposium

$3,480

Carols By Candlelight Vasse

$3,000

Southern Capes Motorcycle Club

$5,000

Good Day Sunshine

In-kind venue hire only (up to $13,500) *

TOTALS

$13,980

(+ up to $13,500 in kind)

* Should the event run at a loss.

2.    Endorses funding allocations towards the following events, to be funded from the draft 2022/23  - 2024/25 Events Budgets:

 

Event Name

Officer recommendation

Busselton Australia Day Breakfast & Citizenship Ceremony

2022/23 $4,000

2023/24 $4,000

2024/25 $4,000

Raising the Vibe - Blue Tree Concert

 

2022/23 $5,000

2023/24 $5,000

2024/25 $5,000

Busselton Jetty Swim

2022/23 $45,000

2023/24 $45,000

2024/25 $50,000

Margaret River Region Open Studios

2022/23 $20,000

2023/24 $20,000

2024/25 $20,000

Perth International Jazz Festival

2022/23 $25,000

2023/24 $25,000

2024/25 $25,000

Fine Vines Festival

2022/23 $30,000

2023/24 $30,000

2024/25 $30,000

Dunsborough Arts Festival

2022/23 $15,000

2023/24 $15,000

2024/25 $15,000

National Open Water Swim Championships

2022/23 $40,000

2023/24 $45,000

2024/25 $50,000

TOTALS

2022/23 $184,000

2023/24 $189,000

2024/25 $199,000

 

3.    Endorses funding allocations towards the following initiatives, to be funded from the draft 2022/23 Marketing Budget: 

Proposal

Officer Recommendation

Busselton Chamber of Commerce – Business Excellence Awards 2022

$10,000

TOTALS

$10,000

 

4.    Endorses funding allocations towards the following initiatives, to be funded from the draft 2022/23 – 2024/25 Marketing Budget: 

Proposal

Officer Recommendation

Margaret River Wine Association – MR Wine Show and Best Cabernet Sauvignon award

2022/23 $5,000

2023/24 $5,000

2024/25 $5,000

Busselton Chamber of Commerce and Industry

2022/23 $50,000

2023/24 $50,000

Dunsborough Yallingup Chamber of Commerce and Industry

2022/23 $25,000

2023/24 $25,000

TOTAL

2022/23 $80,000

2023/24 $80,000

2024/25 $5,000

 

5.    Endorses retention of funding from the 2021/22 budget for the following cancelled events:

Event

Officer Recommendation

Dunsborough Arts Festival

$5,325.37

South West Craft Beer Festival

$4,000

Harmony Day Festival

$300

TOTAL

$9,625.37

 

6.    Notes the reduction in funding to the Busselton Performing Arts Festival from multi to single year funding and from $20,000 to $10,000 from the draft 2022/2023 budget.

CARRIED 8/0

by absolute majority

OFFICER RECOMMENDATION

That Council:

1.    Endorses funding allocations towards the following events, to be funded from the draft 2022/23 Events Budget:

Event Name

Officer Recommendation

National Veteran Vehicle Rally

$2,500

Perinatal and Infant Mental Health Symposium

$3,480

Carols By Candlelight Vasse

 

$3,000

Southern Capes Motorcycle Club

 

$5,000

Good Day Sunshine

 

In-kind venue hire only (up to $13,500) *

TOTALS

$13,980

(+ up to $13,500 in kind)

* Should the event run at a loss.


2.    Endorses funding allocations towards the following events, to be funded from the draft 2022/23  - 2024/25 Events Budgets:

 

Event Name

Officer recommendation

Busselton Australia Day Breakfast & Citizenship Ceremony

2022/23 $4,000

2023/24 $4,000

2024/25 $4,000

Raising the Vibe - Blue Tree Concert

 

2022/23 $5,000

2023/24 $5,000

2024/25 $5,000

Busselton Jetty Swim

2022/23 $45,000

2023/24 $45,000

2024/25 $50,000

Margaret River Region Open Studios

2022/23 $20,000

2023/24 $20,000

2024/25 $20,000

Perth International Jazz Festival

2022/23 $25,000

2023/24 $25,000

2024/25 $25,000

Fine Vines Festival

2022/23 $30,000

2023/24 $30,000

2024/25 $30,000

Dunsborough Arts Festival

2022/23 $15,000

2023/24 $15,000

2024/25 $15,000

National Open Water Swim Championships

2022/23 $40,000

2023/24 $45,000

2024/25 $50,000

TOTALS

2022/23 $184,000

2023/24 $189,000

2024/25 $199,000

 

3.    Endorses funding allocations towards the following initiatives, to be funded from the draft 2022/23 Marketing Budget: 

 

Proposal

Officer Recommendation

Busselton Chamber of Commerce – Business Excellence Awards 2022

$10,000

TOTALS

$10,000

 

4.    Endorses funding allocations towards the following initiatives, to be funded from the draft 2022/23 – 2024/25 Marketing Budget: 

 

Proposal

Officer Recommendation

Margaret River Wine Association – MR Wine Show and Best Cabernet Sauvignon award

2022/23 $5,000

2023/24 $5,000

2024/25 $5,000

Busselton Chamber of Commerce and Industry

2022/23 $50,000

2023/24 $50,000

Dunsborough Yallingup Chamber of Commerce and Industry

2022/23 $25,000

2023/24 $25,000

TOTAL

2022/23 $80,000

2023/24 $80,000

2024/25 $5,000

 

5.    Endorses retention of funding from the 2021/22 budget for the following cancelled events:

 

Event

Officer Recommendation

Dunsborough Arts Festival

$5,325.37

South West Craft Beer Festival

$4,000

Harmony Day Festival

$300

TOTAL

$9,625.37

 

6.    Notes the reduction in funding to the Busselton Performing Arts Festival from multi to single year funding and form $20,000 to $10,000 from the draft 2022/2023 budget.

 

EXECUTIVE SUMMARY

A meeting of the Marketing and Events Reference Group (MERG) was held on Thursday 19 May 2022. This report presents the recommendations from this meeting.

BACKGROUND

At the Ordinary Meeting of Council held 13 April 2011, Council resolved (C1104/114) to endorse the implementation of a differential rating system whereby properties rated industrial and commercial across the City would directly contribute toward the City’s continued support of tourism, marketing and event activities.  The City also established a key stakeholders reference group, known as theMarketing and Events Reference Group’ (MERG), to make recommendations to Council with respect to the marketing and events budget allocations.

 

At its meeting of 22 June 2011, Council resolved (C1106/201) to introduce a 3% differential rate on industrial and ccommercial rated properties which has increased over time to 10%. The proceeds from the differential rate are allocated towards funding marketing and events.

 

The adopted 2021/22 budget for marketing and events totals $1,196,700. The breakdown of this budget is as follows:

·        $924,900 – Events

·        $231,800 – Marketing and economic development initiatives

·        $40,000 – City led events.

 

This excludes budget allocations for Leavers Week, administration, and events staffing.

 


The proposed 2022/23 budget for marketing and events totals $1,012,888. The breakdown of this budget is as follows:

·        $759,666 – Events

·        $253,222 – Marketing and economic development initiatives.

 

Through the budget process, it will be determined whether any of the events budget will be allocated towards City led events.

 

A MERG meeting was held on Thursday 19 May 2022, with the following key matters presented;

·        update on events held since the last meeting on 16 March 2022 and upcoming major events;

·        Consideration of funding applications for the 2022/23 – 2024/25 marketing and events budgets.

OFFICER COMMENT

Supporting the development and attraction of new events throughout the year, the City’s Events Sponsorship Programme promotes the City of Busselton as an attractive event tourism destination.  At the MERG meeting held 19 May 2022 a range of requests for events funding were considered as outlined below:

 

Requests for Funding – 2022/23 Events Budget

The following requests have been received for funding from the 2022/23 Events Budget:

 

National Veteran Vehicle Rally

The Association of Veteran Car Clubs of Australia (TAVCCA) hosts the annual National Veteran Vehicle Rally, with each state hosting in turn. In 2022, the Rally will be staged in Western Australia, with Busselton as the base for the event. Based on previous attendance numbers, it is hoped to attract more than 90 vehicle entrants with a number of these travelling from the Eastern States to attend. Including passengers, this will bring approximately 200 people into the town for the week of 23-28 October 2022.

 

Participants will be staying in Busselton, with each day’s activities consisting of a group drive to neighbouring towns within a 60km radius. Evening activities comprise of group dinners and social evenings within Busselton. They will be holding a public car display at Signal Park on Wednesday 26 October, and a formal dinner and presentations at the Undalup Room on Friday 28 October.

 

$5,000 in sponsorship has been requested to assist with costs associated with the event, including venue hire, rally books and printed programs. In line with what other similar events have previously been funded, the MERG recommendation is $2,500.

 

Perinatal and Infant Mental Health Symposium

The Radiance Network Perinatal and Infant Mental Health Symposium is a bi-annual educational and networking event for professional and community members focusing on Perinatal Depression and Anxiety. This is scheduled to be held in the Undalup Room on 18 February 2023.

 

The day will consist of guest speakers and presentations including presenting national and international research, best practises, community and peer support engagement and allied social and health interventions. It is estimated that 110 people will attend, with the day being streamed to an online audience also.

 

Radiance Network have requested $17,828 in sponsorship to cover venue hire, professional IT recording and sound, and catering. In line with what similar events have received, the MERG recommendation is $3,480 ($3,000 event costs + $480 venue hire).

 

Carols by Candlelight Vasse

The Lions Club of Vasse has run a Carols by Candlelight event for the community of Vasse over the past two years. The event is held outdoors at the Kaloorup Oval, Vasse. It is scheduled to run over a 2.5-hour period and includes performances by local school groups, dance performances from local organisations plus carols sung by individuals with audience participation.

 

Families and community members are encouraged to bring a picnic or purchase dinner from food vendors invited to the event. From feedback received in previous years, in 2022 the Lions Club is seeking to make the event more inclusive for those who are hearing impaired by including a large screen on the stage projecting an Auslan interpreter. They are also planning to include a sensory zone as a quiet break out area for those who are neuro diverse.

 

The Lions Club have requested $6,600 in sponsorship towards these initiatives. In line with support given to other carols events, the MERG recommendation is $3,000.

 

Southern Capes Motorcycle Club

The Southern Capes Motorcycle Club Committee is proposing to host a brand-new open motocross event at the Jindong motocross track, outside their annual program of events. This event will be on a much larger scale, with prize money to entice riders from around the state to attend.

 

To draw a larger than normal crowd, there will also be additional attractions such as;

·     Freestyle Motocross display by an outsourced company

·     Children’s activities such as a bouncy castle, face-painting, markets etc.

·     An auction to raise money for a charity (Royal Flying Doctor Service)

·     DJ playing throughout the day and night

·     “Women’s only” category prize money that matches the men’s category.

 

The overall goal of this special event is to promote the sport, showcase the club to gain more members and to encourage people to ride in a safe environment, as well as attracting visitors from outside of the region and potentially securing State rounds in the future.

 

The Club is seeking $10,000 in sponsorship to assist with event costs such as temporary fencing, track preparations, children’s activities and equipment hire. In line with similar events and as a first time event, the MERG recommendation is $5,000.

 

Good Day Sunshine Festival

The Good Day Sunshine Festival will be held at Barnard Park, Busselton on Saturday 24 September 2022. Good Day Sunshine was originally earmarked to be held at the beginning of the pandemic, in March 2020. The Festival was rescheduled to October 2020 and moved to the Busselton Foreshore for more space to ensure a COVID safe event. This Festival was one of the first music festivals to take place during the pandemic across the globe and gained international notoriety for its revolutionary rotating stage design.

 

The 2022 Festival will feature international artist Leon Bridges (USA) supported by The Teskey Brothers, Thelma Plum, Josh Pyke, Abbe May, Little Quirks and Siobhan Cotchin. They are estimating attendance of 5,000 patrons.

 

The event organisers are seeking $15,000 in sponsorship to market the event to Melbourne and greater Victoria, promoting Jetstar flights and extended visitation to the region.

 

This event was previously supported in 2020 for $15,000 cash plus up to $13,500 in-kind venue hire, however this was to assist with offsetting the increased costs due to the COVID-19 pandemic. The MERG recommendation is not to provide financial support on the basis the event organiser is a commercial business who would not hold the event if it was not commercially viable. However, recognising the economic value of the event, the MERG have recommended sponsorship for in-kind support, for the waiver of venue hire, billboard hire and event fees up to the value of $13,500 if, due to unforeseen circumstances, the event runs at a loss.

 

In summary, it is recommended the following events be funded from the draft 2022/23 Events Budget:

 

Event Name

Requested

Officer Recommendation

National Veteran Vehicle Rally

$5,000

$2,500

Perinatal and Infant Mental Health Symposium

$17,828

$3,480

Carols By Candlelight Vasse

$6,600

$3,000

Southern Capes Motorcycle Club

$10,000

$5,000

Good Day Sunshine

 

$15,000 (cash)

(+ $13,500 in-kind venue hire)

Up to $13,500 in-kind venue hire*

TOTAL

$54,428 cash

(+ up to $13,500 in kind)

$13,980

(+ up to $13,500 in kind)

* Should the event run at a loss.

 

Requests for Funding – 2022/23 – 2024/25 Events Budgets

The following multi-year funding requests have been received for the 2022/23 – 2024/25 period:

 

Busselton Australia Day Breakfast and Citizenship Ceremony

The Rotary Club of Busselton Geographe Bay host the annual Australia Day celebrations at the Busselton Foreshore. The day consists of a citizenship ceremony, guest speakers, musical entertainment, children’s activities and a low cost community breakfast.

 

The Rotary Club have previously been funded an annual amount of $3,000 for the event for costs associated with sound equipment, hire of tables and chairs, entertainers and kids activities, and catering costs. Due to rising costs, the Club has requested an increase to $4,000.  The MERG recommendation is to support this amount and to offer a three year agreement. MERG have recommended that officers work with the Rotary Club to review the event format to broaden its appeal and attendance.

 

Raising the Vibe – Blue Tree Concert

Raising the Vibe is a festival aimed at youth to help raise awareness of mental health and raise vital funds for mental health facilities in the City of Busselton. Festival attendees of all ages will enjoy a free, jam-packed program of local music talent, entertainment, family actives, food stalls and more. Event organisers will work to create a day that encourages inclusiveness and important conversations around well-being. After its successful inaugural event in 2021, Raising the Vibe is scheduled to be held again on Saturday 22 October 2022.

Event organisers are seeking a multi-year agreement and an increase in funding from $5,000 to $10,000 per year. The MERG recommendation is for a three year agreement at the previous funded amount of $5,000 per year.

 

Busselton Jetty Swim

The Busselton Jetty Swim has been a stalwart of the City’s events calendar since its inaugural swim in 1996 attracted 82 participants. In 2022 Jetty Swim attracted more than 3600 competitors, in what has become a bucket list event on the WA swimming calendar. Entries for the 2022 event sold out in only a few hours, as demand continues to grow.  The success of the event was recognised at the 2022 Parks and Leisure WA Awards, with the event taking out the Major Event Award.

 

From 2023 onwards, Busselton Allsports as the organisers are seeking to introduce a new event, a 500m swim,  which will be staged on the Saturday afternoon of the event weekend, along with the kids swim.

 

Event organisers have received $40,000 for the 2022 event. An increase to $50,000 per year in 2023 and 2024 is sought, and $60,000 in 2025, to contribute towards entertainment to celebrate the event’s 30 year anniversary. Recognising the value of the event, and in line with other similar events, the MERG recommendation is for $45,000k per year in 2023 and 2024, and $50,000 in 2025.

 

Margaret River Region Open Studios

The Margaret River Region Open Studios (MRROS) event spans the Cape to Cape region of WA. Providing new opportunities for audiences to explore art in an open and engaging way, discovering regional artists’ studios and workshops and discussing the artistic process. The event showcases the high standard of many regional artists and provides the framework for artists to build new
audiences, network and develop skills. Artists may sell work directly to the public with no commissions taken by MRROS.

 

MRROS are looking to expand their activation in Busselton further from 2022 onwards. This year’s registrations have seen a growth of City of Busselton based artists from 50 in 2021 to 71 in 2022. The organisers are also working with Busselton based businesses, with collaborations planned with Shelter Brewery, Origin Markets, Yahava and the Busselton Cultural Precinct.

 

This event has previously been funded under a multi-year agreement for $12,500 per year. Event organisers are seeking an increase to $20,000 per year to fund additional marketing to attract overnight visitors. The MERG recommendation is to provide the requested amount.

 

Perth International Jazz Festival (PIJF)

The Perth International Jazz Festival ‘On Tour’ event was first held in Busselton in 2021, with a one day free community concert at the foreshore. In 2022 the organisers are proposing to expand the festival’s reach with the addition of free and ticketed shows across a variety of venues from Busselton to Yallingup on the weekend of 12-13 November, as well as hosting the free foreshore concert. They then intend to expand further from 2023 onwards to a three day festival, with additional venues to be added.

 

This event builds on the success of the local Jazz by the Bay event which folded in 2020, and the following of jazz music that has built over the past 10 years.

 

PIJF were previously funded $20,000 in 2021.  The event organisers are seeking a multi-year agreement for the amounts of $35,000 in 2022, $45,000 in 2023, and $55,000 in 2024. Recognising the event’s ability to attract external funding, the MERG recommendation is for $25,000 per year.

 

 

Fine Vines Festival

Fine Vines was created to specifically champion the Busselton Margaret River region’s wine. Fine Vines showcases the region’s producers and businesses through a collection of unique wine experiences for both the wine connoisseur and the aspirational drinker. It offers guests, trade and media the opportunity to meet the people behind the wine, see first-hand where it’s grown and made, and have the opportunity to taste and purchase premium wines that aren’t on offer anywhere else.

 

The inaugural event took place from 15-24 October 2021 and led into the Langton’s Margaret River Wine Show. The program comprised over 30 events that included exclusive museum tastings, tours, dining experiences, masterclasses, garden parties, wine walks and a highly successful Open Vineyards program offering ‘behind the farm gate’ access to vineyards not normally open to the public and the makers behind the scenes. 2021 saw 62% of the events on the program held within the City of Busselton.

 

This year’s festival will run from 14-23 October 2022. Event organisers are seeking a multi-year agreement of $30,000 per year to be used for marketing and public relations costs, particularly into the Perth and Melbourne markets. The MERG recommendation is to support the requested amount.

 

Dunsborough Arts Festival

The Dunsborough Arts Festival began in 2001 and has grown its reputation as a weekend that encourages local youth and their families, residents and visitors to the region to connect with the community through active participation and celebration in the arts. Held on the Dunsborough Foreshore, the event has evolved and operates in several other spaces.

 

The Festival is a well-loved and patronised event by both locals and visitors. Developing from an initial half-day festival to a four-day festival run a-not-for-profit volunteer organisation, the Festival provides an event that is free and accessible in the town of Dunsborough, creating and enhancing the visitor experience over the March long weekend.

 

The funding requested is $20,000 per year, to be used for infrastructure including sound, light, stage, security, ablutions, and marketing for event in metropolitan areas by public relations campaign and social media. This event has previously been funded in a multiyear agreement for $15k, $14.5k and $14k in 2019/20 – 2021/22 respectively, as this event has no plan for expansion the MERG recommendation is for $15k per year.

 

National Open Water Swim Championships

The National Open Water Swimming event ‘Battle at the Beach’ is be a four day event, offering community participation as well as national events that provide world qualifying opportunities for Masters, Opens and Juniors. Running from Thursday 26th January to Sunday 29th January 2023, the four-day festival of swimming will encompass the following events:

·        Wednesday 25th January – Participant arrival and check in

·        Thursday 26th January – Community swim in the morning with expected numbers exceeding 1,000 participants

·        Friday 27th January – National 10km and 7.5km events

·        Saturday 28th January – National 5km event

·        Sunday 29th January – Relays plus Awards and Announcements.

 

Alongside the swimming events will be a multitude of other activities including food and wine activations, floating cinema and a monofin swimming race. Participants are expected to come from WA, interstate and overseas to take part, bringing family and support members with them.

Swimming WA have been asked whether they could potentially look at changing the date away from the Australia Day period, however this is the same date that the events are held nationally and they are unable to be changed. Swimming WA are looking to lock the championships in for a three year period in Busselton, allowing them to grow the event and field year on year, and increase visitation from interstate and international competitors.

 

Event organisers have requested funding of $50,000 in 2023, $60,000 in 2024 and $75,000 in 2025. In line with funding received by other national level events, the MERG recommendation is for $40,000 in 2023, $45,000 in 2024 and $50,000 in 2025.

 

In summary, the MERG recommend the following, to be funded from the draft 2022/23 – 2024/25 Events Budgets:

 

Event Name

Requested

Officer recommendation

Busselton Australia Day Breakfast & Citizenship Ceremony

2022/23 $4,000

2022/23 $4,000

2023/24 $4,000

2024/25 $4,000

Raising the Vibe - Blue Tree Concert

 

2022/23 $10,000

2023/24 $10,000

2024/25 $10,000

2022/23 $5,000

2023/24 $5,000

2024/25 $5,000

Busselton Jetty Swim

2022/23 $50,000

2023/24 $50,000

2024/25 $60,000

2022/23 $45,000

2023/24 $45,000

2024/25 $50,000

Margaret River Region Open Studios

2022/23 $20,000

2023/24 $20,000

2024/25 $20,000

2022/23 $20,000

2023/24 $20,000

2024/25 $20,000

Perth International Jazz Festival

2022/23 $35,000

2023/24 $45,000

2024/25 $55,000

2022/23 $25,000

2023/24 $25,000

2024/25 $25,000

Fine Vines Festival

2022/23 $30,000

2023/24 $30,000

2024/25 $30,000

2022/23 $30,000

2023/24 $30,000

2024/25 $30,000

Dunsborough Arts Festival

2022/23 $20,000

2023/24 $20,000

2024/25 $20,000

2022/23 $15,000

2023/24 $15,000

2024/25 $15,000

National Open Water Swim Championships

2022/23 $50,000

2023/24 $60,000

2024/25 $75,000

2022/23 $40,000

2023/24 $45,000

2024/25 $50,000

TOTAL

2022/23 $219,000

2023/24 $235,000

2024/25 $270,000

2022/23 $184,000

2023/24 $189,000

2024/25 $199,000

 

Request for Funding – 2022/23 Marketing Budget

The following requests have been received for single year funding from the draft 2022/23 Marketing Budget:

 


Busselton Chamber of Commerce – Business Excellence Awards 2022

In March 2017, it was determined that there was appetite in the region for a Busselton/Dunsborough business awards. Margaret River Chamber of Commerce and Industry had been implementing a business awards program for 10 years and Business South West (Bunbury) had been delivering business awards for the previous 15 years. In each of those awards, Busselton and Dunsborough Businesses were under-represented both as applicants and winners. It was determined that the Busselton Chamber of Commerce and Industry (BCCI) would host an awards program to offer local business the opportunity to embark on the application process, but also to raise revenue from the presentation night and awareness of the role of the BCCI and Dunsborough Yallingup Chamber of Commerce and Industry (DYCCI).

 

Despite an interrupted year in 2020 due to the COVID-19 pandemic resulting in the awards being cancelled, the ongoing success of the awards program in 2021 reaffirmed this event was of high value and benefit to the business community. BCCI are keen to further expand on the reach of this event and provide additional value and support to new and emerging businesses in 2022.

 

BCCI have requested funding of $35,000, to be allocated to the following:

 

Judges $20,000 -  attract a high calibre judging panel, consisting of the judges, one from the region and two from other areas that can provide an independent analysis and review. This funding accounts for their time allocated to reviewing submissions, conducting interviews with applicants, attending the event and post event review, travel and accommodation.

 

Contractor $15,000 - funding to be allocated to appoint a contractor to liaise with the business community to encourage submissions to the Awards. Fixed contract period starting in May –for a 4 month period. Calculated at 24 hrs per week at a rate of $45.00 per hour. The Contractor will contact 20 businesses per week and aim to convert a minimum of 40 new businesses to apply to the awards program.

 

The Business Excellence Awards have previously been funded for an amount of $10,000 per year, the MERG recommendation is to maintain this level of funding at $10,000.

 

In summary, the MERG recommend the following, to be funded from the draft 2022/23 Marketing Budget:

 

Proposal

Requested

Officer Recommendation

Busselton Chamber of Commerce – Business Excellence Awards 2022

$35,000

$10,000

TOTALS

$35,000

$10,000

 

Request for Funding – 2022/23 – 2024/25 Marketing Budgets

The following requests have been received for multi-year funding from the proposed 2022/23 – 2024/25 Marketing Budgets:

 

Langton’s Margaret River Wine Show

Run by the Margaret River Wine Association (MRWA) the wine show is a competition open only to producers of Margaret River Geographic Indication wine region. Judging takes place over three days by a panel of judges, 9 senior judges and 6 associate judges. Judges come from around Australia and there are plans to welcome back an international judge from Sweden in 2022. A team of 15 local stewards are responsible for the behind the scenes running of the wine show.

 

Established in 2002 the Margaret River Wine Show has grown to become the most important event of the year for the local industry. The event has evolved from presenting three trophies selected from 356 exhibits submitted by 81 producers in 2002, to 18 trophies from 762 exhibits submitted by 103 producers in 2021.

 

The 2022 programme will run from 19 October, culminating in the Gala Awards Luncheon held at a venue in the City of Busselton district on 28 October 2022.

 

MRWA are seeking funding of $5,000 per year towards the sponsorship of the Best Cabernet Sauvignon award and awards luncheon. The MERG recommendation is to support this amount.

 

BCCI and DYCCI funding

The Chambers of Commerce are overseen by a not-for-profit volunteer group and rely on sponsorship and membership to fund their activities.  As a member based organisation, financial sustainability through memberships alone is difficult.  Over a period of time the Chambers have sought funding from the City for specific projects and/or programmes which require resources to oversee their implementation. 

 

Following a review of funding models of Chambers throughout the State, it is evident that a number of local governments contribute funding towards their Chambers on an annual basis, albeit through different mechanisms.  For example, some local governments take out membership, others sponsor, others fund specific projects and functions.  The City of Busselton has funded the Chambers in different formats over the years, however the COVID-19 pandemic has significantly impacted their membership and financial sustainability.  It should be recognised that both Chambers played an essential role in disseminating information and supporting local businesses during the pandemic.

 

It is recommended that the City formally sponsors the Chambers for the next two years, in proportion to the number of businesses that contribute to the differential rate that are within their locality.  Based on this it is recommended that $50,000 and $25,000 be allocated to the BCCI and DYCCI respectively, to be funded from the draft 2022/23 and 2023/24 marketing budgets, and that both Chambers submit to the City their plans to return to financial sustainability beyond this funding period.

 

In summary, the following recommendations are made to be funded from the proposed 2022/23 – 2024/25 Marketing Budgets:

Proposal

Requested

Officer Recommendation

Langton’s Margaret River Wine Show

 

2022/23 $5,000

2023/24 $5,000

2024/25 $5,000

2022/23 $5,000

2023/24 $5,000

2024/25 $5,000

Busselton Chamber of Commerce and Industry

 

2022/23 $50,000

2023/24 $50,000

Dunsborough Yallingup Chamber of Commerce and Industry

 

2022/23 $25,000

2023/24 $25,000

TOTALS

2022/23 $5,000

2023/24 $5,000

2024/25 $5,000

2022/23 $85,000

2023/24 $85,000

2024/25 $5,000

 


 

Events Update – cancelled events

When State Government COVID-19 restrictions were put in place in March 2022 events were limited to 500 patrons, and a number of events were forced to cancel due to the uncertainty around rules and their inability to be financially viable with less patrons.

 

The following City sponsored events were cancelled, and due to financial pressures caused by the late cancellations have requested to still receive some or all of their allocated funding:

 

Dunsborough Arts Festival, 4-7 March 2022

The City sponsored the event $14,000 in 2021/22 however funding is yet to be paid.  The Dunsborough Districts Progress Association had incurred significant costs towards marketing and promotions in the lead up to the festival. These included publicity and public relations campaigns, graphic design work, newspaper advertising and banner updates, totalling $5,325.37.

 

South West Craft Beer Festival, 5 March 2022   

The City sponsored the event $4,000 in 2021/22 which was paid in February 2022. As restrictions were put in place only days before the Beer Festival was to be held, significant outlays had already occurred including marketing and deposits towards event infrastructure and entertainment, most of which was unable to be recouped. Due to financial hardship, event organisers Buzz Marketing are requesting to retain the $4,000 they have been paid.

 

Building Bridges, Busselton Harmony Week, 19 March 2022 

The City sponsored the event $5,000 in 2021/22 and funding is yet to be paid. Organisers had already paid an entertainment deposit of $300, and as such request reimbursement from the City for this amount.

 

The MERG recommendation is to support the above events retaining funding from the adopted 2021/22 budget as follows:

 

Event Name

Officer Recommendation

Dunsborough Arts Festival

$5,325.37

South West Craft Beer Festival

$4,000

Harmony Day Festival

$300

TOTAL

$9,625.37

 

Events Update – Busselton Performing Arts Festival (formerly Busselton Fringe Festival)

At the meeting of 26 May 2021, Council endorsed (C2105/107) a three year agreement with the Busselton Fringe Festival for 2021/22 – 2023/24 for the amount of $20,000 cash + up to $2,000 in-kind per year. Due to extenuating circumstances, the Festival is not able to deliver the volume of programming and the family fun day activities for the 2022 event running from 27 May – 12 June as previously agreed upon. Therefore, it has been agreed with event organisers that the 2021/22 funding will be reduced to $10k, and that the event be sponsored through a single year agreement. Funding for the following two years will be negotiated subject to further discussions around the future of the Festival.

 

Statutory Environment

The officer recommendation supports the general function of a local government under the Local Government Act 1995 to provide for the good government of persons in its district.

Relevant Plans and Policies

The Officer Recommendation aligns with the City’s Events Policy which provides event organisers with information on the event application and approval process and event sponsorship guidelines.

 

Financial Implications

At the Council meeting of 26 July 2021 Council resolved (C2107/138) to include an allocation of $1,196,700 in the 2021/22 Marketing and Events Budget, which contains the following allocations:

·        $924,900 towards event sponsorships,

·        $231,800 towards Marketing and Economic Development initiatives, and

·        $40,000 towards City run events.

 

In addition to the above allocation for event sponsorships, an amount of $55,500 was carried over from the 2020/21 Events Budget due to the approved carry-over of $38,000 from the CinefestOZ 2020 event and the rescheduling of two  events into the 2021/22 financial year (Raising the Vibe concert $5,000, Margaret River Region Open Studios $12,500). Therefore the overall adopted 2021/22 Events Budget is $980,400.

 

Funds currently committed from the 2021/22 Events Budget through multi-year agreements and Round 1 of the Event Sponsorship Program totals $833,000. This leaves a balance of $147,400 in the 2021/22 Events Budget, proposed to be rolled over into the 2022/23 Events Budget. 

 

In addition to the $231,800 allocated towards Marketing and Economic Development initiatives , an amount of $45,000 was carried over from the 2020/21 Marketing Budget due to two funded projects not having been completed (Tourism Information Bay Signage $5,000, Event Strategy review $40,000). Therefore the overall adopted 2021/22 Marketing Budget is $276,800.

 

Funds currently committed from the 2021/22 Marketing Budget total $164,625, leaving a balance of $111,175 remaining for any further initiatives.

 

Funds committed through the 2021/22 City run events budget currently total $22,926, leaving $17,074 remaining in the budget for any further initiatives.

 

There is also a balance of $219,852 remaining in the Marketing and Area Promotions Reserve, as well as $200,000 carried over for the development of the Electronic Billboard.

 

The draft 2022/23 budget for marketing and events totals $1,012,888. The breakdown of this budget is as follows:

·        $759,666 – events

·        $253,222 – marketing and economic development initiatives.

 

Funds currently committed from the draft 2022/23 Events Budget through multi-year agreements totals $663,500, leaving a balance of $96,166 for 2022/23 event sponsorships and any other initiatives.

 

Through the budget process, it will be determined whether any of the Events budget will be allocated towards City led events.

 

Stakeholder Consultation

Consultation has been undertaken with MERG members with representatives comprising the Busselton and Dunsborough Yallingup Chambers of Commerce and Industry, Margaret River Busselton Tourism Association, Busselton Jetty Inc. and the City of Busselton.

Risk Assessment

An assessment of the potential implications of implementing the officer recommendation has been undertaken using the City’s risk management framework, with risks assessed taking into account any controls already in place.  The officer recommendation does not introduce any risks identified as being of a high or medium level.

 

Options

Council may choose not to support the recommendations made by MERG and resolve not to endorse part or all of the recommendations.

CONCLUSION

The MERG has been established by Council to make recommendations on the way in which funds raised through the industrial and commercial differential rate for the purposes of events and marketing are allocated.  This report contains the recommendations made at the 19 May 2022 MERG meeting, which if endorsed by Council, will result in the continuation of high quality events being held within the region, supported by successful marketing promotions.  All recommendations support Council’s vision of being recognised as the ‘Events Capital WA.’

TIMELINE FOR IMPLEMENTATION OF OFFICER RECOMMENDATION

Following Council’s decision, the outcomes will be communicated to MERG members and relevant event/marketing bodies for their information and implemented where required.

 


Council                                                                                      64                                                                        8 June 2022

ITEMS FOR DEBATE

15.1           CITY OF BUSSELTON ECONOMIC DEVELOPMENT STRATEGY 2022-2027

STRATEGIC THEME

OPPORTUNITY - A vibrant City with diverse opportunities and a prosperous economy

STRATEGIC PRIORITY

3.2 Facilitate an innovative and diversified economy that supports local enterprise, business, investment and employment growth.

SUBJECT INDEX

Economic and Business Development

BUSINESS UNIT

Economic Development

REPORTING OFFICER

Economic and Business Development Project Officer - Danelle Dowding

AUTHORISING OFFICER

Manager Economic and Business Development Services - Jennifer May

NATURE OF DECISION

Executive: Substantial direction setting, including adopting budgets, strategies, plans and policies (excluding local planning policies); funding, donations and sponsorships; reviewing committee recommendations

VOTING REQUIREMENT

Simple Majority

ATTACHMENTS

Attachment a   Economic Development Strategy 2022 - 27

Attachment b    EDS 2022 - 27 Implementation Plan

Attachment c    Economic Development Advisory Group Terms of Reference

Attachment d   EDS 2022 Plan on a Page  

 

Prior to the meeting, officers foreshadowed an amendment to the officer recommendation. The amended recommendation was moved first and carried.

 

COUNCIL DECISION

C2206/122              Moved Councillor A Ryan, seconded Councillor K Cox

That the Council:

1.              Endorses the City of Busselton Economic Development Strategy 2022-27 (Attachment A) as a guide; and

2.              Notes the Economic Development Strategy 2022-27 - Implementation Plan (Attachment B) as an operational working document; and

3.              Endorses the amended Terms of Reference for the Economic Development Advisory Group (Attachment C) and nominates Councillors Henley, Carter, Richards and Love as Council Members to the Economic Development Advisory Group.

CARRIED 8/0

Reasons:              The recommendation was amended to provide four Councillor nominations to membership of the Group.   

OFFICER RECOMMENDATION

That the Council:

1.         Endorses the City of Busselton Economic Development Strategy 2022-27 (attachment A) as a guide; and

2.         Notes the Economic Development Strategy 2022-27 - Implementation Plan (attachment B) as an operational working document; and

3.         Endorses the amended Terms of Reference for the Economic Development Advisory Group (attachment C) and nominates Councilors Henley, Carter and Richards as Council Members to the Economic Development Advisory Group.

EXECUTIVE SUMMARY

This report seeks Council endorsement of the draft Economic Development Strategy (EDS) 2022-2027 as a guide for future planning and notes the Economic Development Implementation Plan as an operational working document to guide the activities of the City of Busselton’s Economic and Business Development business unit.

 

Council endorsement is also sought for the amended terms of reference for the Economic Development Advisory Group, to support the City in delivering the Economic Development Strategy and initiatives identified in the Implementation Plan.

BACKGROUND

The City of Busselton is committed to promoting, encouraging and facilitating the sustainable development of the District's economy.  The delivery of an economic development strategy is critical to articulate how the City will advance socio-economic development by increasing investment, business support, and industry growth, and providing liveability infrastructure and services for a robust regional community. 

 

The Council adopted the current Economic Development Strategy (2016-26) in 2016 (C1611/132).  Following this, officers developed a detailed implementation plan that aligned closely with Council’s Strategic Community Plan and strategic plans for relevant government agencies, as reference documents for the practical delivery of the Economic Development Strategy (EDS).

 

In addition to the EDS, an Economic Development Taskforce (EDT) was formed with representatives from local businesses, government and community leaders to assist and make recommendations to Council on the delivery of the EDS.

 

The EDS Implementation Plan was developed at a time when the City was expanding the scope of its involvement in the economic development space and was developed to guide this expansion in a very detailed and prescriptive manner. The implementation plan was separated into six key focus areas:

·        Investment Attraction and Marketing,

·        Business Retention and Expansion,

·        Regional Workforce Development,

·        Industry Development,

·        Strategic Infrastructure, and

·        Place Making and Activation.

 

A total of 87 initiatives were allocated to lead agencies including the City, industry representatives and government stakeholders. 

 

An internal review by officers of the EDS and Implementation Plan in 2021 identified that out of the 87 initiatives, 33 had been completed, 41 were ongoing and 13 were no longer considered priorities. While the EDS and Implementation Plan have provided strong guidance over the last 5 years  the City has grown significantly beyond the scope of the original plan and there have been significant changes to local, state, national and global economies since 2016.  As such, an updated, more agile strategy and accompanying implementation plan is required.

 

 The proposed Economic Development Strategy 2022-27 has been prepared to harness the potential of the City and position it into the future, and outlines the City’s priorities and deliverable actions over the next five years.  It outlines key goals and objectives for sustainable and achievable socio-economic growth across the District.

 

In addition, the large membership structure of the EDT and COVID-19 pandemic related impacts had made it difficult for the EDT to be effective and hence this group's form and terms of reference have also been reviewed.

OFFICER COMMENT

The development of the a new EDS was based on attracting and growing business and industry, creating and retaining jobs, growing the District’s local and regional economies, and making the community an attractive and liveable place.

 

The process for establishing an economic development framework and subsequent EDS was based on the following:

·        Review and align with the City’s Strategic Community Plan 2021 - 31 and other key guiding documents including;

o City of Busselton Industry and Investment Sector Analysis Report (Pracsys, 2021)

o Economic Development Strategy (2016-26),

o City of Busselton Corporate Business Plan (2021-25)

·        Analyse and evaluate demographic data, economic data and trends of the local economy, comparative advantages, opportunities and global trends to create a robust foundation for the strategy

·        Consult with internal and external stakeholders to gather inputs, insights and feedback.

 

In particular the following trends and drivers shaped development of the EDS - technological changes and how these can influence and provide opportunities for businesses to diversify and automate, shifting economic powers and the rapidly increasing Asian population, changing population demographics, national economic drivers, issues and impacts resulting from climate change, and the social and economic impacts resulting from the COVID-19 pandemic.

 

Using industry best practice and ensuring consistency with the City’s Strategic Community Plan, the EDS has been structured around the following key goals:

·        Key Goal 1 – Environment: An environment that is valued, conserved and enjoyed by current and future generations.

·        Key Goal 2 – Lifestyle: A place that is relaxed, safe, and friendly with services and facilities that support positive lifestyles and wellbeing.

·        Key Goal 3 – Opportunity: A vibrant City with diverse opportunities and a prosperous economy.

·        Key Goal 4 – Leadership: A council that connects with the community and is accountable in its decision making.

 

Using research undertaken by the City and Pracsys Consulting (Investment Attraction Strategy (2021), officers have highlighted the following key areas and industries as those that present the most significant opportunities for the City’s long term economic growth;

·        Primary Industries, including agriculture and viticulture;

·        Aviation through the growth of the Busselton Margaret River Airport;

·        Events and Tourism, continuing to grow the Events Capital of WA brand and delivery of the BPACC;

·        Technology and creative industries;

·        Small business;

·        Innovation and entrepreneurship;

·        Healthcare; and

·        Education. 

 

The development of the new EDS also included a review of the EDT, its effectiveness, membership and objectives going forward. As such, this report recommends the EDT be reformed as an Economic Development Advisory Group with a revised membership and terms of reference. The group’s role will still be to identify and advocate for specific initiatives that have been identified in the EDS and the Implementation Plan and provide advice to Council on the implementation and review of the EDS.  An amended terms of reference has been included in Attachment C.

 

Statutory Environment

The officer recommendation supports the general function of a local government under the Local Government Act 1995 to provide for the good government of persons in its district.

 

Relevant Plans and Policies

The officer recommendation aligns to the following adopted plan or policy:

·        City of Busselton Strategic Community Plan 2021 -2031

·        City of Busselton Corporate Business Plan 2021-2025

·        City of Busselton Long term Financial Plan 2020/21 -2030/31

 

Multiple State and Federal Government Regional Economic Development Strategies were also reviewed to ensure intergovernmental alignment, including:

·        Diversify WA 2019

·        South West Development Commission Strategic Plan 2021-23

·        Regional Development Australia South West Regional Futures 2022

·        Regional Development Strategy 2016-25

·        Australia's Regions: Investing in Their Future  2019

 

Financial Implications

The preparation of the EDS and Implementation Plan has been completed by City Officers. 

 

The adopted 2021/22 budget includes resources for the facilitation of economic development, including staff, administration and funding for economic development initiatives. Delivery of the initiatives identified in the EDS and Implementation Plan will be prioritised and additional budget allocations for delivery of specific initiatives will form part of the City’s Long Term Financial Plan and annual budgeting process as required.

 

Stakeholder Consultation

Considerable stakeholder consultation was undertaken in the development of the Economic Development Strategy 2022-27 and Implementation Plan.

 


Three workshops and a briefing were undertaken with Council.  Two meetings were also held with the Economic Development Taskforce with representatives from;

·        Regional Development Australia, South West

·        South West Development Commission;

·        City of Busselton Mayor, and two Councillors;

·        City of Busselton Economic and Business Development Staff.

 

An economic development strategy stakeholder workshop with forty invited guests was hosted on 24 March 2022; to present the draft strategy and to provide a forum for stakeholder discussion and feedback. Individual follow up meetings were then held with stakeholders. The following agencies were consulted with;

·        Busselton and Dunsborough Yallingup Chambers of Commerce and Industry;

·        South West Development Commission;

·        Department of Primary Industries and Regional Development;

·        Regional Development Australia SW;

·        Australia’s South West;

·        Margaret River Busselton Tourism Association;

·        Transport WA;

·        Rio Tinto;

·        Edith Cowan University;

·        South Regional Tafe;

·        IPS Business Advisory;

·        Telstra WA;

·        NBN Co;

·        Busselton Jetty Inc.;

·        Busselton Water;

·                Dunsborough Districts Progress Association;

·        Building Busselton Town Team;

·        Small Business Lounge;

·        Eagle Bay Brewing;

·        Stocker Preston;

·        Innovation Cluster;

·        Creative Corner;

·        Agristart; and

·        Origins Market.

 

The EDS was then advertised as a draft on the City of Busselton’s Your Say platform from 1 May 2022 – 24 May 2022. It was also advertised on the City of Busselton’s Facebook and Instagram sites on 4 May 2022, in the Busselton Dunsborough Mail 5 May 2022, and in the City’s Bay to Bay April newsletter.

 

There was a total of 98 visits to the YourSay page with 32 downloads of the strategy. 15 of the 98 visitors entered the survey page with only two submissions received, one providing comment on the provision of electric vehicle stations within the City and the second providing comment on the topic of liveability and environmental protection in the strategy.

 

Officers have replied to both submissions and are of the opinion that public submissions have been satisfactorily actioned and no changes to the document are required.

 

Risk Assessment

An assessment of the potential implications of implementing the officer recommendation has been undertaken using the City’s risk management framework, with risks assessed taking into account any controls already in place. No risks of a medium or greater level have been identified.

 

Options

As an alternative to the proposed recommendation the Council could:

1.         choose not to endorse the Economic Development Strategy 2022-2027.

2.         choose to endorse the Economic Development Strategy 2022-2027 subject to amendments.

3.         choose not to endorse the revised Economic Development Advisory Group terms of reference and / or propose alternative amendments.

CONCLUSION

The current EDS was developed a number of years ago, and since this time a significant number of initiatives have been achieved.  Given the economic changes that have occurred over the past few years on a local, state, national and global level, it was considered timely for a review of the strategy to be undertaken.

 

After undertaking a review of City of Busselton’s strategic plans, State and Federal Government strategic documents, and extensive internal and external stakeholder engagement, a new comprehensive yet agile Economic Development Strategy and accompanying Implementation Plan has been developed to guide the City’s economic development priorities over the next five years.  To assist in the delivery of the EDS and Implementation Plan, a revised terms of reference for the (renamed) EDT has also been developed.

 

The Economic Development Strategy 2022-27 is now presented to Council for endorsement as a guide for future planning.  It is intended that the new strategy be launched at the City’s inaugural annual Economic Forum on June 17th 2022.

TIMELINE FOR IMPLEMENTATION

Following Council endorsement, the Economic Development Strategy 2022-2027 will be published on the City of Busselton’s website and formally launched at City of Busselton Economic Forum on 17 June 2022.

 


Council

65

8 June 2022

15.1

Attachment a

Economic Development Strategy 2022 - 27

 

 














Council

83

8 June 2022

15.1

Attachment b

EDS 2022 - 27 Implementation Plan

 







Council

85

8 June 2022

15.1

Attachment c

Economic Development Advisory Group Terms of Reference

 



Council

87

8 June 2022

15.1

Attachment d

EDS 2022 Plan on a Page

 


 


Council                                                                                      90                                                                        8 June 2022

13.             Planning and Development Services Report

Nil


14.             Engineering and Work Services Report

Nil


16.             Finance and Corporate Services Report

Nil


Council                                                                                      92                                                                        8 June 2022

18.             Motions of which Previous Notice has been Given

Nil

 

19.             urgent business

Nil

 

20.             Confidential Reports  

Nil

 

 

 

 

 


21.             Closure

 

The Presiding Member closed the meeting at 5:45pm

 

THESE MINUTES CONSISTING OF PAGES 1 TO 90 WERE CONFIRMED AS A TRUE AND CORRECT RECORD ON Wednesday, 22 June 2022.

 

DATE:_________________    PRESIDING MEMBER:       _____________________________